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Our key figures in Germany speak for themselves

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The best of both worlds

Source: GfK Consumer Panel Nonfood Germany; 2020; CE-Market excluding housewares, accessories such as cables or smartphones cases, small parts such as batteries, downloads and physical entertainment products such as Games, DVDs, Blue-Rays; n=16.551; Omnichannel shopper = Shopper with at least one online AND one offline purchase in 2020, good to know: the customer journey is not considered here, the shopper type is only defined by the purchase channel

Get the best out of omnichannel with 360° marketing

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Swetlana Ernst, retail media enthusiast

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