{"id":4957,"date":"2023-08-22T12:22:48","date_gmt":"2023-08-22T10:22:48","guid":{"rendered":"https:\/\/www.mms-retailmedia.com\/presse-2\/"},"modified":"2026-06-24T15:28:03","modified_gmt":"2026-06-24T13:28:03","slug":"presse","status":"publish","type":"page","link":"https:\/\/www.mms-retailmedia.com\/de\/presse\/","title":{"rendered":"Presse"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-large-visibility small-banner-casestudies\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:0px;--awb-padding-bottom:40px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#df0000;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-color:transparent;--awb-bg-color-hover:transparent;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two mobile-banner-text\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Noto Sans&quot;;font-style:italic;font-weight:900;margin:0;--fontSize:48;line-height:1.5;\">Pressekontakt<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-font-size:20px;--awb-text-transform:capitalize;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Noto Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Bitte kontaktieren Sie uns f\u00fcr PR-Anfragen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-tabs-sticky-helper\" style=\"height:1px;\"><\/div><div class=\"fusion-tabs fusion-tabs-1 clean nav-not-justified sticky-tabs rt-tabs horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-title-font-size:26px;--awb-alignment:start;--awb-inactive-color:var(--awb-color2);--awb-title-text-color:var(--awb-color4);--awb-title-active-text-color:var(--awb-color6);--awb-background-color:var(--awb-color1);--awb-border-color:var(--awb-color1);--awb-active-border-color:var(--awb-color5);--awb-title-font-family:&quot;Noto Sans&quot;;--awb-title-font-style:normal;--awb-title-font-weight:700;\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-b1094d3cc80e04333fa\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-b1094d3cc80e04333fa\" href=\"#tab-b1094d3cc80e04333fa\"><h2 class=\"fusion-tab-heading\">Pressematerialien<\/h2><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-b1094d3cc80e04333fa\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-b1094d3cc80e04333fa\" href=\"#tab-b1094d3cc80e04333fa\"><h2 class=\"fusion-tab-heading\">Pressematerialien<\/h2><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-b1094d3cc80e04333fa\" id=\"tab-b1094d3cc80e04333fa\">\n<div class=\"table-1\">\n<table style=\"height: 156px;\" width=\"1134\">\n<thead><\/thead>\n<tbody>\n<tr>\n<td align=\"left\" width=\"100\">10.12.2025<\/td>\n<td align=\"left\">The market becomes a car showroom \u2013 How Opel is expanding the possibilities of brand activation with MediaMarktSaturn<\/td>\n<td align=\"left\" width=\"140\"><a href=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/03\/251210_MediaMarktSaturn_Opel_Showroom-_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa-file-download fas button-icon-left\" aria-hidden=\"true\"><\/i> PDF<\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">24.09.2025<\/td>\n<td align=\"left\">MediaMarktSaturn launches its first Retail Media offsite program with Unlimitail<\/td>\n<td align=\"left\"><a href=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/03\/250924_PM_MMS-RM-x-Unlimitail_FINAL_ENG.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa-file-download fas button-icon-left\" aria-hidden=\"true\"><\/i> PDF<\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">02.04.2026<\/td>\n<td align=\"left\">Statement Torsten Ahlers &#8211; Managing Director MediaMarktSaturn Retail Media<\/td>\n<td align=\"left\"><a href=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/03\/250402_MMS-RM_Statement-TikTok-Shop_final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa-file-download fas button-icon-left\" aria-hidden=\"true\"><\/i> PDF<\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"left\">06.05.2026<\/td>\n<td align=\"left\">OMR 2026 Masterclass: &#8222;Retail Media neu gedacht: Wie Marken digitale Wirkung am Point of Sale entfalten&#8220;<\/td>\n<td align=\"left\"><a href=\"https:\/\/youtu.be\/bcEBTfPfZwM?si=fXqnOlEP-pY9bna0\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa-file-download fas button-icon-left\" aria-hidden=\"true\"><\/i> Video<\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" width=\"100\">21.05.2026<\/td>\n<td align=\"left\">MediaMarktSaturn Screen2Save initiative for missing children<\/td>\n<td align=\"left\"><a href=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/06\/260521_Pressemitteilung-MediaMarktSaturn_Screen2Save_B2B.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fa-file-download fas button-icon-left\" aria-hidden=\"true\"><\/i> PDF<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:120px;--awb-padding-bottom:20px;--awb-padding-left:120px;--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-margin-bottom-small:-20px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#df0000;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;--awb-font-size:40px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Noto Sans&quot;;font-style:italic;font-weight:900;margin:0;font-size:1em;--fontSize:40;line-height:1.5;\">Jetzt Kontakt aufnehmen<\/h2><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#666666;--awb-margin-top:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:40px;--awb-margin-left-small:0px;--awb-font-size:34px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Noto Sans&quot;;font-style:italic;font-weight:800;margin:0;font-size:1em;--fontSize:34;line-height:var(--awb-typography1-line-height);\">Unsere Marketingexperten beraten Sie pers\u00f6nlich<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"400\" title=\"1738859031192\" src=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/05\/1738859031192.jpg\" data-orig-src=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/05\/1738859031192.jpg\" alt class=\"lazyload img-responsive wp-image-8487\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27400%27%20viewBox%3D%270%200%20400%20400%27%3E%3Crect%20width%3D%27400%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/05\/1738859031192-200x200.jpg 200w, https:\/\/www.mms-retailmedia.com\/app\/uploads\/2026\/05\/1738859031192.jpg 400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 767px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:var(--awb-color8);--awb-pic-borderradius:0px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0%;--awb-margin-left:0px;--awb-social-box-border-top:0px;--awb-social-box-border-right:0px;--awb-social-box-border-bottom:0px;--awb-social-box-border-left:0px;--awb-social-box-border-color:var(--awb-color3);--awb-social-box-border-color-hover:var(--awb-color4);--awb-social-box-colors-hover:var(--awb-color1);--awb-social-icon-boxed-colors:var(--awb-color2);--awb-social-icon-colors:var(--awb-color6);--awb-social-icon-colors-hover:var(--awb-color4);\"><div class=\"person-desc\" style=\"background-color:var(--awb-color2);padding:40px;margin-top:0;\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\">Antonia Paul<\/span><span class=\"person-title\"><\/span><\/div><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:p&#097;&#117;&#108;&#097;n&#116;&#064;m&#101;&#100;&#105;&#097;&#109;ar&#107;&#116;&#115;&#097;&#116;&#117;r&#110;&#046;c&#111;m\" target=\"_self\" style=\"color:var(--awb-color6);font-size:16px;\" data-placement=\"top\" data-title=\"Mail\" title=\"Mail\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\">Expert International Marketing &amp; Communications<br \/>Retail Media &amp; Partner Marketing<\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:18px;--awb-text-color:var(--awb-color6);--awb-margin-top:0%;--awb-margin-left:6%;--awb-text-font-family:&quot;Noto Sans&quot;;--awb-text-font-style:italic;--awb-text-font-weight:600;\"><p style=\"text-align: left;\"><span style=\"color: #e30613;\"><a style=\"color: #e30613;\" href=\"mailto:paulant@mediamarktsaturn.com\">paulant@mediamarktsaturn.com<\/a><\/span><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":28,"footnotes":""},"class_list":["post-4957","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/pages\/4957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/comments?post=4957"}],"version-history":[{"count":14,"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/pages\/4957\/revisions"}],"predecessor-version":[{"id":8787,"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/pages\/4957\/revisions\/8787"}],"wp:attachment":[{"href":"https:\/\/www.mms-retailmedia.com\/de\/wp-json\/wp\/v2\/media?parent=4957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}