A+ Content

Rich product detail pages that convert

A+ Content enhances your Product Detail Pages (PDP) with optimized images, videos, brand storytelling and augmented reality to increase purchase intent and differentiate your products. Available for all brand SKUs.

Why book A+ Content?

On PDP, richer content drives consideration and shortens the path to purchase. A+ Content gives shoppers a clearer, more inspiring product story – helping them compare, decide and convert faster than standard listings.

Key benefits

  • Stronger product storytelling through optimized images, video, and augmented reality.

  • Increased PDP views, add‑to‑cart rates and purchase intent.

  • Clear differentiation in competitive category listings.

  • Scalable: available for single SKUs or full brand assortments.

  • Measurable impact via PDP metrics and conversion KPIs.

How A+ Content works

1

Briefing & assets

Define SKUs and supply product images, video, specs and brand copy; we share creative requirements and templates. Define SKUs and share content (product images, video, specs, brand copy) with content provider.

2

Content creation & approval

Content provider or MMS team builds A+ modules (images, videos, enhanced copy); you review and approve.

3

Integration & QA

We enable your content on PDPs and will identify and flag any rendering or layout issues on desktop and mobile, coordinating with you on next steps.

4

Reporting & optimization

Dashboards show PDP views, add‑to‑cart rate and purchase rate; we iterate content and placements to improve performance.

Features

  • Enhanced modules: hero imagery, feature tiles, video and rich text, augmented reality
  • Coverage: available for entire brand catalogs
  • Booking terms: 3, 6 or 12 months (individual pricing)
  • Creative workflow: connection via content provider required (support available)
  • KPI reporting: PDP Views, Add‑to‑Cart Rate, Purchase Rate and other conversion metrics

Best uses

  • Product launches: showcase USPs and reduce hesitation from day one
  • High‑consideration categories: provide in‑depth product information to increase confidence
  • Premium or exclusive SKUs: elevate perceived value with branded storytelling
  • Assortment refreshes: standardize presentation across multiple SKUs for consistent conversion uplift

How to start

Choose your setup:

  • Request availability and pricing from Partner Marketing.

  • Define the SKU set and preferred booking term (3/6/12 months).

  • Arrange content production via your content provider or ask MMS for support.

  • Submit assets per spec; we handle integration, QA and reporting.

What is A+ Content?

A+ Content is enhanced product content on the PDP – images, videos, enriched copy that improve the shopper experience and increase conversion rates.

Booking options are 3, 6 or 12 months. Pricing is individual and depends on scope and SKU count.

Core KPIs include PDP views, add‑to‑cart rate and purchase rate. Additional conversion metrics and dashboard exports are available on request.

Yes – A+ Content can be booked for individual SKUs or scaled across an entire brand assortment.

Time to live depends on asset readiness and review cycles. Allow time for content production, approval and integration – Partner Marketing will confirm timelines during briefing.

Absolutely – combining A+ Content with SPA, SBA, display and newsletter measures drives full‑funnel performance and maximizes conversion potential.

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