Newsletter & Direct Marketing

Activate high‑intent shoppers

Sponsored retail campaigns deliver your message straight to permissioned shoppers via MediaMarktSaturn newsletters, dedicated emails and app push notifications. Use first‑party CRM and behavior segments to send personalized offers and recommendations that drive immediate product page visits and measurable sales.

Why book Newsletter & Direct Marketing?

Newsletter and push campaigns connect brands directly with engaged, permissioned customers. They drive quick traffic and conversions with high attention placements and precise CRM‑based targeting – ideal for launches, promotions and lifecycle communication.

Key benefits

  • Reach a highly engaged, permissioned audience via retail newsletter advertising and app push campaigns
  • High relevance and efficiency through CRM‑based segments, lifecycle messaging and personalized recommendations
  • Fast, measurable impact on traffic, engagement and conversions
  • Transparent KPI reporting (impressions, clicks, CTR, conversions) and campaign dashboards

How it works

1

Target

Define audiences with MMS: interest segments, loyalty members, recent buyers or custom CRM lists.

2

Build

Provide creatives or use MMS templates for newsletter ad placements, dedicated e-mails or in‑app push formats; we confirm specs and schedule.

3

Dispatch

Launch campaigns across retail newsletters, dedicated e‑mailings, automated post‑purchase messages and app push notifications to the selected audiences.

4

Measure

Campaign reports show impressions, open rates, clicks/CTR to guide optimizations.

Formats

  • Banner placements within existing retail newsletters (branded newsletter placement / newsletter ad placement)
  • Dedicated e‑mailing (sponsored newsletter / dedicated newsletter advertising): exclusive, full‑screen message to a selected audience
  • Post‑purchase communications: targeted cross‑sells and recommendations shortly after purchase (selected markets)
  • App push notifications (sponsored push / in‑app push advertising): concise, timely messages to opt‑in app users; audience‑based and personalized

Best uses

  • Product launch: Dedicated email + targeted app push to generate immediate awareness and early sales
  • Clearance or flash sale: Newsletter banner + post‑purchase cross‑sell to accelerate sell‑out
  • Re‑engagement: Retarget lapsed shoppers with personalized email recommendations and push nudges
  • Lifecycle marketing: CRM push campaigns for loyalty members, repeat purchases and lifecycle-driven offers

How to start

Choose your setup:

  • Request available packages or a custom plan from Partner Marketing

  • Define objectives and KPIs (impressions, CTR, traffic, conversions)

  • Deliver creatives and audience specs (we provide templates and preflight checks)

  • Run a pilot or schedule campaigns for seasonal windows

What formats do you offer?

Banner placements inside existing newsletters, standalone/dedicated e‑mailings, after‑sales newsletters, app push notifications.

Most newsletter and push formats use fixed‑price listings. Final costs depend on format, audience and market; we confirm pricing in the proposal.

Typical lead times: Newsletter ad space, dedicated e-mailing – min. 4 weeks; app push – min. 8 weeks; after‑sales newsletter – min. 12 weeks. Booking is subject to availability.

Permissioned newsletter subscribers, loyalty members, recent buyers and interest‑based segments.

Yes. All messaging is sent to permissioned audiences and uses privacy‑safe CRM data in line with applicable data‑protection rules.

Yes – multi‑market campaigns are supported, but inventory and lead times vary by country. We include market breakdowns in proposals.

Request availability, fill the briefing template and share creatives. Partner Marketing will confirm slots, specs and pricing; bookings are fixed‑price and subject to inventory availability.

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