InStore TV

Reach highly attractive audiences at the point of sale

InStore TV places your ad on televisions across MediaMarktSaturn stores to engage shoppers where they browse, inform themselves and buy. High-frequency rotations, regional scheduling and measurable ad impressions drive attention and instore impact. CPM pricing. We offer time and location targeting.

Why book InStore TV?

InStore TV creates contextual relevance and delivers high visibility at the moment of purchase decision. Ads run in a captive retail environment with proven uplift in conversion, helping brands drive immediate product interest and sales.

Key benefits

  • Reach across 1,000+ MediaMarkt and Saturn stores in Europe
  • Proven instore conversion uplift
  • Regional and time-based scheduling to match store traffic patterns
  • Measurable delivery – ad impressions
  • Programmatic booking across 11 countries

How InStore TV works

1

Briefing & assets

Provide video creatives and any required variants; we share technical specs and delivery deadlines.

2

Scheduling & distribution

We select stores and time slots, set regional targeting, schedule rotations and optimize your campaign for your goals.

3

Instore playout & monitoring

Ads are played on store TVs; delivery is monitored and logged to ensure compliance with the booked rotations.

4

Reporting & insights

You receive an ad impressions report to validate reach and support post-campaign analysis.

Features

  • Coverage – 1,000+ stores across the network with consistent instore placement
  • Pricing – fixed CPM model
  • Measurement – ad impressions
  • Creative requirements – video files per spec; delivery deadlines apply

Best uses

  • Highly relevant retail environment with strong attention potential

  • Product launches and promotion windows to drive instore demand

  • Clearance and flash sales to accelerate sell-out at the POS

  • Branding and awareness where instore visibility supports online activity

  • Strong touchpoint to build net reach

How to start

Choose your setup:

  • Request availability and specify target stores/regions

  • Share objectives, desired dates and creatives; we provide specs and a proposal

  • Approve schedule and place the booking (minimum one week)

  • Receive delivery logs and post-campaign reporting

How are InStore TV campaigns billed?

Campaigns are billed on a CPM basis. Final cost depends on scope, store selection and duration.

We require video files in the specified format and resolution. Delivery deadlines and exact specs are provided during briefing – allow time for transcoding and QA.

Rotation depends on budget and stores booked – configurations are flexible.

You’ll receive an ad impressions report and store-visitor metrics.

Yes – bookings can be tailored to selected stores, regions or timings to match your target audience and campaign goals.

Yes – it pairs well with onsite and offsite formats (Display, SPA, newsletters, DOOH) for full-funnel campaigns and amplified impact. For example, we can combine geo-targeted store bookings with newsletter and instore placements.

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