Reporting & Insights

Measure and optimize campaigns

Our reports turn campaign data into actionable insights – keep track of performance, gain in‑depth analytics, optimize media and measure online‑to‑offline impact (ROPO). Learn more about your customers and develop targeted campaigns.

Discover our reports and insights

Keep track of your campaign performance, learn more about your target groups and turn insights into clear next steps. When paired with your campaign, reports help you optimize media, merchandising and targeting using retailer‑level data.

Key benefits

  • Campaign‑level diagnostics tied to your retail media investment performance
  • Mid‑ and lower‑funnel visibility to spot optimization opportunities fast
  • Cross‑channel clarity where online activity drives in‑store sales
  • Customer profiling to sharpen audience strategy

Our reports

  • Consideration & Action Report
    Focus: combined mid‑ and lower‑funnel analysis from discovery to conversion. Data source: webshop metrics with deeper funnel diagnostics (abandoned carts, conversion drivers). Use for launches or promo windows that need conversion clarity.
  • Omnichannel Report
    Focus: online‑to‑store attribution and ROPO (research online, purchase offline) analysis. Data source: in‑store data and loyalty linkage. Use to validate drive‑to‑store activity and measure how online campaigns affect in‑store sales.
  • Consumer Insights Report
    Focus: customer profiling and purchase behavior. Data source: CRM and loyalty data. Use to refine audience segmentation, pricing strategy and promo planning.

Best uses

  • Use the Consideration & Action Report for mid‑funnel campaigns (Display, Sponsored Brand Ads) to improve discovery performance and when conversion clarity is critical for launches or major promotions.

  • Include an Omnichannel Report for drive‑to‑store or mixed‑channel strategies. 

  • Use Consumer Insights to sharpen CRM targeting and creative personalization.

How to start

Choose your setup:

  • Contact Partner Marketing to consult about the best report for your needs

  • Partner Marketing activates the report and provides credentials for dashboard access.

  • Gain advanced insights

How quickly will I receive the first deliverable? 

Timelines depend on scope and data access. After scoping, we confirm delivery milestones in the proposal.

Yes. All analyses use aggregated, privacy‑safe data and comply with applicable data‑protection rules.

No. You can select the report(s) that fit your needs. Pricing is reduced when booking more than one report.

Yes. National and international coverage are available

Reports use campaign metrics, webshop data, loyalty/CRM feeds and in‑store data where relevant. We also integrate media investment performance from partner platforms.

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