Partner Display Campaign

Programmatic offsite reach

Partner Display campaigns place impactful creatives across premium publisher sites and apps to reach high-intent audiences. Data-driven targeting (prospecting, look-alikes, retargeting), CPM packages and full-funnel KPI reporting.

Why book Partner Display Campaigns?

Reach shoppers beyond the retailer site with privacy-safe, data-driven programmatic activations. These campaigns scale awareness, re-engage past visitors and drive measurable uplift across online and instore touchpoints.

Key benefits

  • Access premium publisher inventory with engaging display and native formats
  • Target premium audiences with first-party data, contextual signals, CRM, geo- and demographic segments.
  • Full-funnel capability: prospecting, look-alikes, and retargeting in one programmatic set-up.
  • Flexible CPM packages and predefined campaign packages.
  • Robust reporting: upper-, mid- and lower-funnel metrics.

How Partner Display Campaigns work

1

Briefing & assets

Complete the briefing and deliver creatives; we confirm targeting, specs and delivery deadlines.

2

Targeting & reservation

We configure audience segments (prospecting, look-alikes, retargeting) and reserve premium inventory.

3

Programmatic delivery & optimization

Campaigns run programmatically with real-time optimization across publishers and devices; creatives and bids are adjusted to maximize performance.

4

Reporting & insights

You receive dashboards and campaign reports showing impressions, reach & frequency, CPM, clicks/CTR and downstream sales metrics. Country-level reports and ad-server exports are available.

Features

  • Premium offsite inventory: precise ad placements across trusted publishers and apps.
  • Cross-device reach: desktop, mobile web and in-app delivery.
  • Audience toolkit: first- and third-party data, contextual signals, CRM, look-alike audiences and retargeting lists.
  • Creative optimization: asset preflight and optimization
  • Buying model: CPM packages through programmatic real-time.
  • Measurement: full-funnel KPI set with optional sales and ROAS correlation

Best uses

  • Prospecting and brand reach to new audiences
  • Retargeting past visitors and product viewers to recover intent.
  • Look-alike expansions of known customers to scale high-interest segments.

  • Seasonality and peak windows requiring guaranteed visibility   

  • Full-funnel setups that link offsite reach to onsite conversion (SPA/A+).

How to start

  • Request a package or custom plan from Partner Marketing.

  • Define objectives and KPIs (impressions, CTR, traffic, conversions).

  • Provide creatives and briefing information – we supply specs and preflight checks.

  • Run a recommended pilot or select a sprint package for short windows.

How are Partner Display campaigns billed?

Campaigns are billed on a CPM buying model. Packages and prices depend on reach, markets and duration.

Prospecting, look-alikes, contextual, CRM-based, geo and demographic targeting, plus retargeting of past visitors and product viewers.

Banner files and assets per format spec. We typically need 11 days lead time for optimization and QA; exact specs are provided in the briefing.

Campaign dashboards cover impressions, reach & frequency, CPM, clicks/CTR and downstream KPIs (add-to-cart, conversions, CPA, ROAS). Country-level and ad-server reports are available on request.

Yes – combining offsite programmatic with onsite formats (Display, SPA, SBA, A+ Content) creates strong full-funnel effects and measurable sales uplift.

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