Display Ads

Premium onsite presence where it matters most – across markets, pages, and devices

Display Ads place eye‑catching banners on homepage, category and search pages. Multi-device delivery (desktop, mobile, app), impactful creative design and KPI reporting (impressions, clicks, CTR).

Why book Display Ads?

Display Ads create strong brand presence in high‑traffic areas of the MediaMarkt and Saturn webshop and app. They boost awareness and generate traffic that can be converted further down the funnel.

Key benefits

  • Premium placements across homepage, category and search pages to strengthen brand awareness

  • Multichannel presence: desktop, mobile web and app
  • High-impact creatives to increase relevance and engagement

  • Streamlined creative creation with automated layout adjustments across ad formats

  • KPI reporting: impressions, clicks, CTR for performance management; viewability on request
  • Flexible CPM booking and individual durations (subject to availability)

How Display Ads work

1

Individual plan

Request availability, set campaign goals; Partner Marketing provides consulting and a quote.

2

Briefing & assets

You supply promotional materials; we confirm booking environments, specs and delivery deadlines.

3

Reservation & targeting

We offer display placements across homepage, category and search pages, with category-based targeting.

4

Campaign delivery

Creatives run for the booked timeframe or until the agreed impression volume is reached; clicks lead to product pages or brand landing pages.

5

Reporting & optimization

Dashboards display impressions, clicks and CTR. Optional country‑level campaign reports and automated ad‑server reports are available.

Features

  • Premium onsite inventory: homepage, category headers and search list positions
  • Format & creative flexibility: static banners, rich media and product-collection formats

  • Buying model: CPM; availability‑based bookings (upon request) 

  • Measurable KPIs: impressions, clicks and CTR (viewability on request)
  • Creative control: brand assets, headlines and landing URLs

Best uses

  • Build brand awareness and share-of-voice in key categories
  • Product or assortment promotions with strong creative assets

  • Full‑funnel set‑ups: Display for awareness + SPA for intent capture

How to start

  • Book as managed service
  • Define objectives and KPIs (impressions, CTR, traffic)

  • Deliver creative assets  – we provide specs and preflight checks

How are Display Ads billed?

Display Ads are billed based on CPM.

Durations are individual and depend on inventory availability.

Banner files in required dimensions, logo, headline/claim and target URL(s). Exact specs are provided during briefing.

Core metrics are impressions, clicks and CTR. Viewability is available on request.

Yes – combined with SPA, SBA and A+ Content they form a powerful full-funnel approach.

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